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Artificial Intelligence (AI)


How to Use AI for Market and Competitor Research (Without Getting Overwhelmed)
Good decisions come from good information. The problem is that traditional research is slow, fragmented, and often outdated by the time it’s finished. Market reports take weeks. Competitive analysis gets buried in tabs and notes. Meanwhile, decisions still need to be made. AI changes that equation. At INFINITE UPSIDE™ , we focus on using AI to compress time—not replace thinking. When used correctly, AI becomes a research assistant that surfaces patterns, highlights gaps, and

David Parsons
3 days ago2 min read


How to Build Simple Business Dashboards That Actually Get Used
Most businesses aren’t short on data. They’re short on clarity. Numbers live in CRMs, accounting software, spreadsheets, and analytics tools. The problem isn’t access—it’s visibility. When everything is tracked but nothing is clearly seen, decisions slow down or rely on gut instinct. At INFINITE UPSIDE™ , we believe dashboards should simplify thinking, not add noise. A good dashboard doesn’t impress—it informs. The Problem With Most Dashboards Many dashboards fail for the sam

David Parsons
3 days ago2 min read


How to Use AI as a Drafting Assistant (Without Losing Your Voice)
AI is everywhere—and that’s part of the problem. Some people are trying to replace their thinking with it. Others avoid it entirely because they don’t want to sound generic or inauthentic. Both approaches miss the point. Used correctly, AI isn’t a replacement. It’s a drafting assistant . At INFINITE UPSIDE™ , we focus on leverage that preserves judgment. AI works best when it removes friction at the beginning of a task, then gets out of the way so you can apply experience, co

David Parsons
3 days ago2 min read


Why Every Business Website Needs a Chatbot in 2026
Your website works for you only when someone is actively reading it. A chatbot changes that. In 2026, visitors expect immediate answers. If they can’t find what they need within seconds, they leave—often for good. A chatbot doesn’t replace human interaction; it removes friction at the moment it matters most. At INFINITE UPSIDE™ , we focus on systems that quietly compound. A chatbot is one of the simplest ways to turn a passive website into an active business tool. The Hidden

David Parsons
3 days ago2 min read


10 New Tech Trends to Watch for the Second Half of 2025
The pace of innovation isn’t slowing down—it’s accelerating like a caffeinated Tesla on launch mode. For business owners, entrepreneurs,...

David Parsons
Jun 6, 20253 min read


From Idea to Implementation: How We Build AI Solutions for Business Owners
If you’ve ever thought, “I know AI could help my business, but I don’t know where to start,” —you’re not alone. Most small and...

David Parsons
Jun 6, 20253 min read


AI Prompt Engineering: The Secret Skill Every Business Leader Needs to Learn
Most business leaders today have heard of ChatGPT, Midjourney, or some flavor of AI tool that promises to save time or spark creativity....

David Parsons
Jun 6, 20252 min read


AI Agents vs. Traditional Software: What’s the Real Advantage for Your Business?
AI is more than just the latest business buzzword—it's changing the very definition of what software can do. For years, traditional...

David Parsons
Jun 6, 20252 min read


How AI is Quietly Powering the Next Generation of Small Business Growth
It’s not flashy. It’s not science fiction. And it’s definitely not just for Silicon Valley. Artificial Intelligence (AI) has officially...

David Parsons
Jun 6, 20252 min read
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